Screen Shot 2017-11-27 at 13.22.14 Deeptale Blog

Deeptale Creates Epic (literally!) Selfie-Filters for Facebook’s Platform

Väinämöinen is the central character of Finland’s national epic Kalevala. And now on Facebook you can become become Väinämöinen, all kitted out with thunder and lightning. Remember to turn the sound on! 

If Väinämöinen’s boisterous personality is a bit too much for you, you may opt for his evil nemesis, Pohjan Akka (“The Woman of the North”).

Screen Shot 2017-11-27 at 13.33.19These experiences on Facebook come courtesy of The Finnish National Opera and Ballet and have been created by Deeptale. They can be accessed by anyone with the Facebook mobile app. Try them out the by pressing either of these links on your mobile phone: or

Väinämöinen and Pohjan Akka-filter experiences are tied to The Finnish National Opera and Ballet’s production Kalevalanmaa, by Ballet Director Kenneth Greve. Kalevalanmaa has opened to five-star reviews and full houses. The Nordic countries largest daily newspaper Helsingin Sanomat called it “The celebration of Finland that we’ve all been waiting for.”

The Facebook Camera effect project highlights The Finnish National Opera’s ambition to become a world leader in digital and virtual stage productions.

“For us at Deeptale, the project was an opportunity to put to use our capabilities in storytelling and character-creation. With strong characters, engaging micro-stories can be told in a matter of seconds”, says Deeptale’s Co-Founder Mika Peltola. “There’s nothing quite as fascinating as a human face, especially your own face. Facebook’s Camera Effects platform allows brands and artists to tell new kind of stories through the oldest and most fundamental interface, the human face”, Mika adds .

To try out the selfie-filters created by Deeptale, by pressing either of these links on your mobile phone (sound on recommended): or

Get in touch with us to discuss how Deeptale can build your brand with mixed reality. Deeptale creates everything from selfie-filters to award-winning mixed reality stories on popular platforms such as Facebook, Apple’s ARKits, Android ARCore, Unity and Microsoft HoloLens. Deeptale is the 2017 winner of the Future of Storytelling Prize (FoST).